12 Best Sales Training Programs & Courses in 2024

You want your sales team to be the best they can be, but how do you choose the best sales training programs and courses for them? 

There are so many options out there, each with different benefits and drawbacks. 

It can be hard to compare them and find the one that suits your team’s needs and goals.

That’s why I created this handy guide for you. It gives you a quick overview of the top sales training courses, including their features, prices, and pros & cons. 

Read on to find out.

List of Sales Training Programs and Courses 

I curated this list of sales training programs for employees through extensive research, recommendations from peers in the field, and reviews in top sites. The focus was on quality, applicability, and diversity in the offerings.

1. Sales Training Courses by ProProfs 

“The sales process must be aligned around the way your customer buys, rather than the way you want to sell.” – TCS

My first choice is ProProfs Training Maker’s sales courses. They have some of the top sales training topics added to their courses to empower learners with professional sales skills. The topics cover essential aspects such as closing sales, persuasion, and negotiation, handling objections, making strong presentations, lead generation, likability, sales pitches, lead nurturing, and more. 

With a focus on practical skills and real-world scenarios, ProProfs offers comprehensive training resources to enhance your team’s sales capabilities. The platform’s user-friendly features, customizable courses, and diverse content ensure a tailored learning experience for your employees, which promotes engagement and skill mastery. 

ProProfs Training Maker stands as a recognized leader in employee training, providing effective solutions to elevate your team’s sales performance and drive business growth.

Here’s what the customers have to say about ProProfs Training Maker:

The advanced LMS reporting features make it easy to keep an eye on learning progress and course completion rate in real time.

At the end of each chapter, you’ll find engaging quizzes for knowledge assessment and surveys for chapter feedback.

Features:

• Premium Course Library

In addition to sales training courses, you get access to a premium library of 100+ ready-to-use courses on other corporate training topics.

• Virtual Classroom Software

Manage your employee training programs easily using a centralized and secure virtual classroom dashboard.

• Learning Paths

Use course bundles to let your learners follow well-designed learning paths based on your course curriculum and their learning needs.

• Multilingual Support

ProProfs supports more than 70 interface languages, which means you can train an audience in a language they understand.

What you will like:

• Learn from experts and professionals
• Improve your sales skills and performance
• Access a variety of courses and topics
• Earn certificates and badges
• Track your progress and results

What you may not like:

• Some courses may be too basic or advanced for your level
• May not be relevant or applicable to your industry or niche

Duration:

30 mins – 2 hours (max)

Pricing:

Starts at $1.97/learner/month with dedicated 24/7 customer success manager at no additional cost.

2. Sales Pitch and Closing by VirtualSpeech

Sales pitch and closing are essential skills for any salesperson who wants to succeed in the competitive market. 

However, many salespeople struggle with these aspects of the sales process and miss out on opportunities to close more deals. 

For instance, Sapper Consulting addressed the challenges of inconsistent sales approaches and high employee turnover with a revamped training model. Implementing four key methods, including leader involvement in practice sessions, intensified practice scenarios, comprehensive sales cycle practice, and involving top performers in training, resulted in a remarkable 70% increase in new sales.

I recommend this Sales Pitch and Closing course as the next step for you because it offers a comprehensive learning experience that goes beyond traditional online courses. 

This CPD-accredited program allows sales professionals to not only understand the theoretical aspects but also apply knowledge in realistic virtual situations. With this course, they learn how to deliver confident and impactful sales pitches, handle objections with ease, and build authentic connections with prospects. 

The unique combination of online learning and VR practice ensures a dynamic and immersive approach, helping you refine your skills faster and more effectively. 

Don’t miss the opportunity to enhance your sales techniques and boost your success in winning clients. VirtualSpeech also has a course on virtual sales pitch. Don’t forget to check that out as well! 

Features:

• Online Classes with VR Practice

The course includes about 3 hours of online classes with the ability to practice in realistic VR scenarios. 

• Sales Pitch Topics

Train your teams on everything they need to know about remote sales pitching in 41 comprehensive modules.

• AI-Powered Avatars

Enhance your sales presentation abilities using avatars powered by ChatGPT. These avatars personally adjust to your input which allows you to practice pitching in various scenarios and to diverse personalities.

• CPD Accreditation

The course holds CPD accreditation, so it meets the established standards for ongoing professional education and training. 

What you will like:

• Market leader in VR-based training
• Variety of courses
• Realistic simulations

What you may not like:

• Need to have a VR headset to access the VR scenarios
• Does not cover how to create a compelling sales presentation 
• May not be applicable to B2B sales or complex sales cycles

Duration:

3 hours 

Pricing:

$250 (for one-time access). 3 hours of learning. 4 case studies. 

3. Enterprise Sales Course by edX

The Professional Certificate in Enterprise Sales by edX is ideal for organizations who want to enhance their sales team’s capabilities. 

This program equips participants with the knowledge to understand a buyer’s journey, outbound prospect methodologies, sales funnel concepts, and the execution of demand generation programs within an enterprise. 

Led by expert instructors from Queen’s University, the three skill-building courses cover Enterprise Selling, Strategic Account Management, and Sales Enablement and Analytics. 

The self-paced nature allows participants to progress at their own speed over a 5-month period, where they need to spend only 4-6 hours per week. Enrolling in this program provides organizations with the opportunity to nurture a high-performing sales team, which ultimately drives business success.

Features:

• Expert Instruction

Receive guidance from experienced instructors like Jim Hamilton, Distinguished Faculty Fellow of Sales Management at Queen’s University.  

• Program Endorsements

The program is backed by endorsements from industry leaders like Bristol Gate Capital which proves the program’s effectiveness in building foundational skills for successful careers in sales leadership.

• Leverage Data and Technology

Learn to leverage data, tools, and technology to ensure participants are equipped with modern sales techniques. 

• Certification

Earn a sales professional certificate at the end of the program. Learners can flaunt the certificate in their resume to show their achievements and expertise.

What you will like:

• Covers essential sales and marketing strategies
• Hands-on approach to learning
• Prepares employees for leadership roles 
• Develops top desired business skills

What you may not like:

• Requires 4-6 hours per week
• Lacks personal interaction and networking

Duration:

4-6 hours/week

Pricing:

Starts at $349/learner/year. For 30 learners or more. 

4. Sales Training by HubSpot Academy

I suggest HubSpot Academy’s Sales Training as the next program for your team. For me, it’s one of the best sales training courses as it covers some of the major topics, such as the Inbound Sales Certification, the Sales Enablement Certification, and Sales Software Training. 

These free sales training programs can empower your team to align their sales processes with modern buyer behavior, which enhances productivity and effectiveness. 

The practical skills acquired through these courses can revolutionize your team’s approach to sales and empower them to meet the expectations of contemporary buyers.

Features:

•  Qualified Instructors

This course features senior, dedicated, and world-class instructors with varied sales experiences.

• Rich Learning Experience

By offering a combination of lessons, videos, and quizzes, the course offers a rich learning experience to course participants.

• Designed For All Sales Professionals

The course is designed for both sales representatives and managers. This means you can use just one course to train both groups of professionals.

•  Credible Certification Process

The HubSpot Academy certification process is based on the latest insights and continuous research.

What you will like:

• 100% online
• Covers the inbound sales methodology
• Get a sales training certification upon completion

What you may not like:

• May not suit every sales style
• Requires a HubSpot account to access
• Lacks advanced sales topics

Duration:

2-4 hours 

Pricing:

Free plan. Connect up to 2 accounts across any supported network. 

5. Sales Negotiation Training by Negotiation Experts

Research from RAIN Group suggests that the best sales negotiators are 12.5x more likely to be happy with the outcome of their negotiations and 3.1x more likely to achieve target pricing.

Recognizing the impact of effective negotiation skills on success, I recommend this program. 

This comprehensive course, with a rating of 4.7 out of 5 from 28 graduates, runs from Feb 13 to Mar 1, 2024. It enhances confidence in closing deals efficiently with higher margins. 

The course employs a unique sim game that offers insights into dealmaking. The interactive approach includes practical role plays, feedback coaching, group discussions, polls, and Q&A sessions. 

The training aims to improve price integrity, reduce risk and compromises, create more value, optimize deals through style choices, and enhance control over negotiations. 

Participants report substantial improvements in revenue and margin, which shows that this course is a valuable investment if you want your team to build advanced negotiation skills.

Features:

• Role-Play Exercises

Engage in practical and fun sim game role-plays for hands-on negotiation experience.

• Flexible Learning Options

Choose between in-person and live online facilitator-led sessions for flexible learning options.

• Six 4.5-Hour Sessions

Delve deep into the course content through six interactive sessions, each lasting 4.5 hours.

• Certificate of Completion

Receive a recognized certificate upon completing the Sales Negotiation Training. This will validate your negotiation skills.

What you will like:

• Role-plays
• Negotiation simulation
• Course customization

What you may not like:

• Doesn’t fit all company cultures
• Requires ongoing effort

Duration:

They have six levels of sales negotiation training courses, each with a different duration and learning outcome. Here is a summary of the courses and their approximate durations:

• Level 1: Increase margins through better pricing integrity (4.5 hours)
• Level 2: Reduce risk, compromises, and discounting (4.5 hours)
• Level 3: Create and claim more value (4.5 hours)
• Level 4: Optimize deals by choosing styles (4.5 hours)
• Level 5: Diagnose negotiators’ preferred styles under pressure (4.5 hours)
• Level 6: Customize your course (variable)

The total duration of the six levels is about 22.5 hours, excluding the customization option. You can enroll in the courses online or in person, depending on your preference and availability.

Pricing: 

Custom Pricing 

6. Sales Training Certification for Professionals by Sandler Training

Want to supercharge your sales team? Sandler Solutions has your back! Imagine your team confidently navigating the buyer journey, closing bigger deals in less time, and expanding accounts with customer success. Sounds good, right? 

Well, Sandler’s Sales Training program does just that. With flexible online courses and tools, it’s tailored for organizations like yours, from small businesses to enterprise-level players.

The Sales Development Series ensures your team not only meets revenue goals but excels at consultative sales, all while mastering the art of negotiation. 

Sandler’s approach aims to build better habits, reinforce positive beliefs, execute innovative strategies, and drive overall sales performance. 

Features:

• Self-Guided Virtual Sessions

Sandler offers extensive sales training through self-guided courses and virtual sessions.

• Virtual Job Aids, Toolkits, and Playbooks

Provide essential resources and practical tools to support your team’s learning journey so they have the right aids at their fingertips.

• Role Plays

Hone your team’s skills through effective role-playing scenarios. This will allow them to practice and refine their techniques in a controlled and supportive environment.

• Self-Paced Courses

Enable your team to progress through courses at their preferred speed. This will promote a personalized learning experience tailored to individual needs and schedules.

What you will like:

• Proven methodology with a strong track record of success
• Consultative approach
• Teaches active listening and questioning skills 
• Aims for mutually beneficial solutions and fosters long-term trust

What you might not like:

• Can be expensive for individuals or small businesses
• May not suit all personalities or sales styles
• Primarily in-person training, with fewer online resources

Duration:

Not available 

Pricing: 

Custom Pricing 

7. Value-Based Sales Training by ValueSelling Associates

“You can’t sell it outside if you can’t sell it inside.” – Stan Slap

As rightly pointed out by Stan Slap, salespersons should prioritize internal alignment before external sales efforts. 

That’s exactly why this course offered by ValueSelling Associates will benefit your sales team, ensuring they master the art of selling inside before successfully reaching the outside market.

ValueSelling Associates offers tailor-made, award-winning value-based sales training designed by salespeople for salespeople. The ValueSelling Framework® is flexible, scalable, modular, and adaptable to address diverse sales challenges across industries. 

The process begins with gaining stakeholder buy-in and understanding business goals, followed by the diagnosis of underlying challenges. Everything is then tailored to create a customized program that is actionable and provides hands-on training for immediate application. 

The approach emphasizes the management of change, transferring ownership to sales leaders, and ensuring sustained success.

The program is not just about training; it’s about delivering results and providing a proven process and tools for customer-facing professionals, all tailored to your organization’s unique needs.

Features:

• Common Language

Learn a simple, effective questioning process to handle any conversation. Also, use the same method within your team to break down barriers and improve the overall customer experience.

• Access Decision Makers

It equips learners with the skills to gain access to key decision-makers and sell to the C-suite with confidence.

• Tailored Solutions 

The course helps learners develop the skills to identify pressing business issues and match solutions to the buyer’s business needs and goals.

• Learner-Centric Experiences

The program collaborates with learners to create a tailored, learner-centric experience that boosts sales skills.

What you will like:

• Structured framework for sales process
• ValuePrompter for crafting messages
• Negotiation techniques and strategies

What you may not like:

• Some learning games don’t fit
• Requires time for mastery

Duration:

Some of their courses are self-paced online courses, such as eValueSelling Fundamentals and eValueSelling Learning Suite, which take about 2 to 3 hours to complete. Other courses are workshops that require instructor-led sessions, such as ValueSelling Framework and ValueSelling Coaching, which may vary in duration depending on your needs and goals.

Pricing: 

Custom Pricing 

8. Effective Sales Training by Dale Carnegie 

This course by Dale Carnegie offers effective sales training to help sales managers support their teams to achieve and surpass their goals. The training helps learners adapt  to today’s savvy consumers and update techniques for better results. 

Through the courses, participants will learn to generate more leads, enhance sales performance, and build relationships that lead to loyalty and create a lucrative sales pipeline. 

The sales training combines a proven selling process with timeless customer relationship skills from Dale Carnegie’s bestseller, “How to Win Friends and Influence People.” Topics include prospecting methods, relationship building, essential questioning for customer needs, and more. 

Various courses are available, both in-person and live online, which address different aspects of sales effectiveness, cold calling, cross and up-selling, and sales presentations. The courses aim to help build better relationships with leads, create loyalty with existing customers, identify prospect needs, and convert leads to sales. 

Features:

• Flexible Schedule

Tailor your learning experience with options like 2-hour live online sessions or multi-session in-person and live online courses to boost your sales performance.

• Multiple Formats 

Explore course content through e-books, online subscriptions, podcasts, and videos. Engage with instructors and peers through interactive online forums and webinars.

• Practical  Strategies 

Apply time-tested selling processes and gain insights into prospecting methods, relationship building, and effective sales closure for customer loyalty.

• Interactive Learning 

Participate in experiential learning activities to practice and refine your sales skills. Benefit from feedback and coaching provided by seasoned sales professionals.

What you will like:

• Generate more leads and sales
• Master relationship-based selling approach
• Improve communication and confidence
• Learn from successful salespeople

What you may not like:

• The course is expensive
• Some people feel that there are cheaper resources available that offer similar insights
• The course is a one-off, meaning there’s a risk you might forget the material over time

Duration:

2 hours to 8 weeks (depending on the format and the topic)

Pricing:

Starts at $899/person. 11 courses. Total of 15 hours. 

9. Sales Skills Courses by Udemy 

“Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.” – Brian Tracy

Because if you don’t, your competitor will! 

For anyone in sales, hitting a plateau can be frustrating. You’ve got the basics down, but closing those bigger deals or consistently exceeding quotas feels elusive.

Udemy’s treasure trove of curated, practical courses can be your secret weapon. Ditch the dry textbooks. Expert instructors, bite-sized modules, and budget-friendly prices make it easy to master sales skills. 

The platform offers courses like “The Complete Sales Skills Master Class – Sales Marketing B2B” and “Sales Training: Practical Sales Techniques.” Each course includes several hours of content and lectures and is rated by learners. 

In addition to sales, participants can learn about B2B sales, sales funnels, lead generation, marketing strategy, sales management, business development, negotiation, persuasion, digital marketing, business strategy, and more. Udemy’s goal is to provide accessible, affordable, and flexible online education.

Features:

• HD Video Lessons

Udemy’s Sales Skills courses offer high-definition video lessons to deliver a high-quality learning experience.

• Downloadable Materials

The courses come with downloadable materials, which means learners can study offline and at their own pace.

• Multilingual Support

Udemy supports multiple languages, so it is accessible to learners around the globe.

• Lifetime Access

Once enrolled, learners have lifetime access to the courses so that they can revisit the content anytime.

What you will like:

• Thousands of courses cover all sales aspects (cold calling, B2B, negotiation)
• Learn from seasoned sales professionals with real-world experience
• Bite-sized modules fit busy schedules

What you may not like:

• Non-accredited certificates
• Course quality varies as anyone can sign up to be an instructor on Udemy
• There can be issues with the quality control of courses

Duration:

30 minutes to 11.5 hours (depending on the topic and the instructor)

Pricing:

Starts at $4.67/course.

10. Conversations with Confidence by The Brooks Group 

Get ready to boost the sales skills of your team with The Brooks Group’s Conversations with Confidence Training Program. This special program is for teams who face challenges like supply chain issues and pricing pressure. 

It helps sales professionals learn how to talk with clients in a confident way, especially in tricky situations. 

The training covers important skills like asking the right questions, understanding how customers communicate, and dealing with concerns like supply chain problems and price pressures, which often arise from factors such as increased competition, economic fluctuations, or customer demands for lower prices.

After finishing the program, your team will be more aware, close deals better, build stronger relationships with customers and work together smoothly. 

The program includes three virtual sessions or a day of in-person training, along with a workbook and coaching report for each person. It’s all about making sure your team is ready and successful in today’s sales world.

Features:

• In-Person or Virtual

Choose the learning format that suits you – attend sessions in person or virtually, providing flexibility for your preferred learning style.

• Three 2-Hour Sessions

Engage in a focused and impactful learning experience with a series of three 2-hour sessions designed to optimize your time and comprehension.

• Workbooks

Receive comprehensive workbooks as valuable resources and references to enhance your understanding of the course material.

• Mobile Reinforcement

Learn on the go with mobile-friendly resources to receive continuous support and apply the acquired knowledge. 

What you will like:

• Customizable content 
• Diverse communication strategies
• Trust-Building Techniques

What you may not like:

• May not suit all learners
• Lack of face-to-face interaction
• Potential for internet or software problems

Duration:

1-day 

Pricing:

Custom Pricing 

11. Introduction to Sales by GoSkills 

As one of the best sales training courses for beginners, the program is led by an award-winning instructor David Brownlee, and offers a multitude of features to enhance your learning experience.

The course contains 31 practical tutorials and covers proven sales techniques with real-world examples and script outlines. 

With a total video duration of 2 hours and 22 minutes, the estimated study time is 15 hours and 30 minutes for all materials. 

The syllabus is carefully crafted, and it covers topics such as being an expert, mastering psychology, effective communication, building relationships, and closing deals. 

The course also provides two certificates upon completion – a Certificate of Training and a Certificate of Achievement.

Features:

• Personalized Learning

Tailor your learning journey with personalized insights into your strengths and areas for improvement.

• Get Certified

Earn certificates of training and achievement and show your expertise in sales.

• Learn at Your Own Pace

Enjoy the flexibility of learning at your own speed to understand each concept better.

• Mobile Learning

Access course materials on the go to make learning convenient and flexible.

What you will like:

• Premium video tutorials
• Unlimited tests and quizzes
• Regularly updated content 

What you may not like:

• Confusing lesson sequence
• Lacks advanced content
• Contains subtitle errors

Duration:

2 hr 22 mins 

Pricing:

Forever free plan (Limited Access to GoSkills Courses). Paid plans start from $6.36/learner/month

12. Sales Training Programs to Build Skills and Teams by RAIN Group 

Unlock unparalleled success in sales with RAIN Group’s award-winning sales training programs. Recognized as a Top 20 Sales Training Company, a Gold Stevie Award winner, and a leader in online sales training, we revolutionize the way organizations approach sales education.

From foundational Consultative Selling and Advanced Consultative Selling to specialized programs in Virtual Selling, Key Account Management, Winning Major Sales, Prospecting, Negotiation, and Sales Management, each module provides actionable insights and skills essential for sales excellence. 

Elevate your sales team’s performance, drive behavior change, and achieve lasting results with RAIN Group. Explore a new era of sales training – where excellence is not just achieved but sustained.

Features:

• Customizable Program

Tailor the modules to your specific requirements with a modular and customizable approach.

• Subscription-Based Access

Access the courses through a flexible subscription model so that you can learn at your own pace and convenience.

• Virtual Learning

Participate in dynamic virtual learning sessions for an engaging and interactive experience.

• Assignments 

Courses have built-in assignments for long-term retention and practical application.

What you will like:

• 30+ lessons that cover various aspects of sales management
• Downloadable resources for further learning
• Certification upon completion of the course

What you may not like:

• Insufficient explanation on some topics
• Training duration perceived as short
• Some users have reported issues with the quality of the kits provided 

Duration:

90 mins – 2 days 

Pricing:

Custom Pricing 

Choose the Best Sales Training Courses

As someone who’s seen the magic of sales training firsthand, let me tell you this. It’s about discovering the right spark to unleash your team’s potential. 

Our organization, once struggling, reached new heights with the best sales training programs that focused on proactive communication and confident discussions. 

The results were clear: happier customers, smoother deals, and a noticeable boost in team spirit. We evolved into trust builders and witnessed both our revenue and confidence climb.

So, invest in training that equips your team to tackle challenges, nurture connections, and become unstoppable sales heroes. 

Remember, the only limit is the one you set. Whether you choose sales training courses online or in-person training, ensure you make a wise choice!

Frequently Asked Questions

What are sales training programs?

Sales training programs are employee training initiatives designed to enhance the skills and knowledge of sales professionals, focusing on techniques, communication, and relationship-building strategies.

Watch: What Is Employee Training?

How effective is sales training for employees?

Sales training proves highly effective for employees as it boosts confidence, improves communication, and increases sales performance. It equips teams with essential tools for success in the competitive market.

What should sales training programs for employees include?

Sales training programs include modules on communication, negotiation, relationship-building, product knowledge, and industry-specific insights. Interactive elements like images, videos, docs, texts, presentations, and real-world scenarios enhance effectiveness.

Watch:How to Add Media to Your Online Courses?

How much do sales training programs cost?

The cost of sales training programs for employees varies widely based on content, duration, and the provider. It can range from a few hundred to several thousand dollars per participant. Customized or specialized programs may incur additional costs.

How often should sales training programs be delivered?

The frequency of sales training programs depends on the industry, team dynamics, and evolving market trends. Regular, ongoing training sessions, supplemented by periodic refreshers or updates, help ensure sustained skill development and adaptation to changing business landscapes.